Transparent pricing isn’t just a preference anymore. It’s a necessity. Car buyers know what they deserve, and they’re not afraid to demand it. That’s why dealerships like Longo Toyota of Prosper are proudly stepping up to the plate and offering a fresh take on car shopping.
What Transparent Pricing Really Means for Car Buyers
Buying a new or used car used to feel like a guessing game. Offers were hard to compare, fine print was everywhere, and shoppers were left wondering if they got a fair deal. Today, things are changing. Car buyers come prepared with online research and expect clarity at every step… and the best dealerships are stepping up to meet those expectations. At Longo Toyota of Prosper, we believe car buying should be simple, clear, and stress-free. Here’s what “transparent pricing” means to us.
What We Mean by Transparent Pricing
Transparent pricing is about giving you clear, easy-to-understand information so you can make confident decisions.
That means:
- Upfront, all-inclusive pricing: We show you the real price of the car, including add-ons you select, so you know what you’re paying for.
- Clear fee breakdown: Fees are disclosed up front so there are no surprises.
- Straightforward financing terms: Interest rates, monthly payments, down payment, and the length of the financing term are clearly spelled out.
- No hidden fees: Our goal is to make sure everything is explained before you sign.
Why It Matters
Today’s shoppers have access to tools like Carfax, Kelley Blue Book, and Edmunds. They know what a vehicle should cost and expect honesty from start to finish. Clear, upfront pricing saves time, avoids stress, and builds trust.
Your Peace of Mind
Transparent dealerships provide clear information about vehicle features and warranties and help you understand what to do if your vehicle has problems. We’ll walk you through these steps if an issue ever comes up, so you always know what to expect.
Identifying Issues
Confirm the advertised price, inclusive of add-ons and availability of special offers upfront, so you don’t find out at the end of your negotiations about the true price or that you “don’t qualify” for the deal you were relying on. Get pricing and promotions in writing at every step of the process. A transparent dealership won’t hesitate to provide this information.
Toyota’s TSRP vs MSRP
A common question we get at Longo Toyota of Prosper is, “How is TSRP different from MSRP?” It is a good question, as many people assume that this new term is a misrepresentation of the true pricing of a vehicle. However, it is the opposite. TSRP (Total Suggested Retail Price) is the same as MSRP (Manufacturer’s Suggested Retail Price) plus any additional fees such as delivery and processing fees. Toyota wanted to add more transparency to their pricing by adding on any additional dealership fees to the upfront price so customers would have a clearer idea of the total vehicle cost.
Why We Do It
Our goal is simple: to create a buying experience that reflects values like honesty, respect, and community. We want you to leave our dealership feeling confident — not wondering what you missed.
Come visit Longo Toyota of Prosper and see what a modern, transparent car-buying experience feels like.
Enjoy Transparent Pricing in Your Next Car Purchase
At Longo Toyota of Prosper, we’re committed to providing transparent pricing and honest communication. You’ll always know exactly what you’re getting. Integrity and reliability are among our top values. Come meet our team and see what the modern car-buying process is all about.
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