Why Shop at Longo Toyota of Prosper

Welcome to Longo Toyota of Prosper

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Humble Beginnings

Longo Toyota was founded in 1967 by Dominic Longo in a small storefront in El Monte.  With a total of five employees, the team worked diligently to achieve success.  In its first year of operation, Longo Toyota became the #1 volume Toyota dealership in the nation by selling 469 new and used vehicles.  Since then, Longo has sustained its #1 ranking each year and continues to grow, set, and break sales records nationally, courtesy of Toyota Motor Sales, USA CY 2021.  Longo Toyota sold an unimaginable and never duplicated 25,070 new vehicles in 2006.

Guest First Philosophy – From Longo to Penske

Mr. Longo’s philosophy about guest servicing complemented the Penske Company values. When Mr. Longo passed in 1985, his family decided to sell the dealership to Penske. In honor of the great reputation and recognition of the Longo brand, the new owners kept the Longo Toyota name.

With a vision to create a modern dealership complex to meet the demands of a dynamic industry, a 21-acre location in El Monte was selected to be Longo’s permanent home. Construction began in 1986 and when completed in 1988, a first-class facility emerged featuring a bright and spacious showroom and expanded service and parts operations. While Longo expanded in size, its commitment to service excellence remained intact.

Expansion to Dallas, Texas

With a forward-thinking strategy, a foundation set in service excellence, and a teamwork attitude for success, Longo had the privilege to expand into the Dallas area in 2017.  The expansion in Prosper, a rural suburb, is filled with opportunities today and well into the future.  Longo Toyota of Prosper proudly features a $25M, 15 acre site with an airy, open and modern state-of-the-art dealership to serve the transportation needs of North Texas.  Longo Toyota of Prosper has already earned the title of Dallas/Fort Worth’s fastest-growing Toyota dealer in 2019! 

Pioneers in the Car Business

Longo has long been a trendsetter in retail automotive sales and service.  In order to better serve the customers of North Texas, we are proud to provide Toyota Rent-a-Car, Toyota Insurance sales, and Penske Truck Rental and Leasing under one roof.  Our vision to serve ALL of your transportation needs holds true today, and tomorrow. 

Investing in our People

Longo has a talented team that shares the company’s commitment to a world-class environment and guest experience.  In recognition of an investment in its human capital, the company established Penske College, an in-house training, and development center, where its team members can learn meaningful skills to help them advance their careers.  To promote the overall well-being of its staff, Longo offers an on-site Fitness Center, and a comprehensive Wellness Program to all its team members.

 

We hope to see you soon.  Live Longo and Prosper!