Renowned for its rugged durability and timeless design, the best-selling midsize pickup truck from Toyota, the Tacoma, is now available in a bold and dynamic new avatar. The 2024 Toyota Tacoma is an all-new ride designed to delight truck lovers of all ages.
Whether this is your first time purchasing a pickup truck in Prosper, Texas, or you’re looking to upgrade your ride, the latest version of the Tacoma is sure to meet all your expectations. In this article, we walk you through everything you need to know about the 2024 Toyota Tacoma and why it remains the undisputed leader of work trucks.
Engine, Transmission, and Performance
Toyota has dropped the V-6 engine and switched to a turbocharged 2.4-liter four-cylinder engine for the 2024 Tacoma. This engine is available in two different models: the base model with 228 hp and 243 lb-ft of torque and an upgraded model with 278 hp and 317 lb-ft of torque.
Besides these two engines, you can also opt for a hybrid powertrain that combines the power of the 2.4-liter engine with an electric motor, offering an impressive 326 hp and 465 lb-ft of torque. The new turbocharged i-FORCE engine outweighs the previous V-6 engine in several aspects, including improved fuel economy, making driving the Tacoma cost-efficient in city conditions.
The added torque gives better towing and hauling capacities, making it the perfect choice for your everyday work truck needs. The new engine is also lighter than the old V-6 model, improving Tacoma’s performance and handling, especially in challenging terrains.
Fitted with several off-roading features, such as anti-skid plates, four-wheel drive (4WD), and locking differentials, you can be sure the Tacoma has your back, even when handling muddy roads and rough terrains. Available in both front-wheel drive and 4WD, the new Tacoma is fitted with an eight-speed automatic transmission. If you’re a stick enthusiast, you can opt for the six-speed manual transmission in certain trims.
Payload and Towing Capacity
The 2024 Tacoma is designed to handle tough jobs. It boasts impressive payload and towing capacities, making it ideal for hauling equipment, materials, or tools to your work site. The maximum payload capacity of the 2024 Tacoma is 2,750 pounds, and the maximum towing capacity is 6,800 pounds. However, note that the actual towing and payload limits will vary depending on your chosen trim level, the weight of passengers and cargo, and the towing equipment you use. The high towing capacities make this midsize truck an excellent choice for people who haul heavy loads regularly.
The 2024 Toyota Tacoma has a standard 5-foot bed, with higher trims offering a spacious 6-foot bed. Made of durable steel, the bed is wide and deep, ideal for hauling oversize and heavy loads. The increased payload capacity means you can carry heavy cargo, such as lumber, construction materials, ATVs, or motorcycles, without fear of overloading. Toyota also offers several accessories, including a bed extender, bed liner, and tonneau cover, making the Tacoma the perfect choice for those looking for a versatile work truck.
Exterior Looks and Design
The 2024 Tacoma is more than a workhorse — it’s a head-turner. The contemporary, streamlined appearance not only enhances the truck’s overall look but also adds to its fuel efficiency and impressive performance at higher speeds. It strikes the perfect balance between its off-road prowess and practical design.
The new model flaunts a more bold and aggressive design, with a large front grille that prominently displays the striking Toyota logo. The fog lights are positioned high on the bumper with slightly narrow headlights that give it a sporty look. The sides feature flared wheel arches and muscular fenders, and the bed is long and deep. The rear end is simple but functional, with tall, narrow tail lights. A new lockable tailgate is a noteworthy addition that enhances the truck’s aesthetic appeal while improving aerodynamics and cargo security.
Toyota has introduced several new colors for the 2024 Tacoma. Whether you prefer bold and bright hues, such as Supersonic Red, Solar Octane, and Blue Crush Metallic, or subtle, rich tones, such as black, Wind Chill Pearl, Celestial Silver Metallic, or Bronze Oxide, you can find the perfect color for your tastes. When it comes to wheels, you can choose a variety of designs according to your preferences and budget. The base models sport 16-inch steel wheels, while the higher-end trims flaunt stylish 16- or 18-inch alloy wheels.
Interior Comfort and Features
The beautiful cabin is perfect for those who desire both comfort and functionality. Toyota has gone the extra mile to ensure that the Tacoma’s interiors provide a superior cabin experience by significantly improving the quality of the materials. The hard plastics are replaced with more upscale soft-touch materials without compromising durability and longevity. Toyota has improved the design of the front seats with a focus on ergonomics, offering improved cushioning and support. Whether navigating rush-hour traffic or exploring uncharted roads on your off-roading adventures, these seats will surely provide you with maximum comfort.
Like the earlier models, the 2024 Tacoma comes in extended cab (the XtraCab) and double cab (crew cab) styles. There’s ample legroom and headroom for front and rear passengers, making it a good choice for families or truck owners who frequently drive with passengers. The multiple storage compartments in the cabin make it easy to keep all your belongings within easy reach. A standard 8.0-inch touch screen is available on all models for infotainment and navigation. Higher trims flaunt a massive 14.0-inch screen with JBL speakers and a wireless charging pad.
2024 Toyota Tacoma Pricing
Toyota is yet to announce the pricing for the 2024 Tacoma. However, truck enthusiasts estimate the MSRP to start around $29,000, considering the previous 2023 Tacoma had prices starting at $28,600.
Experience the All-New 2024 Toyota Tacoma at Longo Toyota
The 2024 Toyota Tacoma is geared toward adventure enthusiasts and daily commuters alike. A workhorse that’s more powerful and more capable than its predecessors, it’s an excellent choice for those looking for a reliable and durable work truck. The impressive functionalities and practical features make it the ideal companion for all your work-related tasks. Whether you’re looking for a truck to haul heavy cargo or a reliable companion to navigate challenging terrains, the 2024 Tacoma is up to the job.
Book a test drive to check out the latest Toyota vehicles, including the all-new 2024 Tacoma at Longo Toyota, the leading Toyota dealership in Prosper, Texas. With a huge array of new and used models, we’ll help you find the perfect work truck that fits your budget.


