As Toyota works to become carbon neutral, the 2023 Prius and 2023 Prius Prime are key figures in their alternative fuel lineup. The Prius Prime is the plug-in-hybrid version, allowing drivers to recharge the electrical drivetrain battery at any common electric car charge station. Like the conventional Prius, the Prius Prime has improved fuel economy, a longer range in EV Mode, and more potent electric motors coming into the 2023 model year.
The Prime also differentiates itself from the standard Prius with its front and rear body design. Overall, there aren’t too many differences beyond the plug-in capabilities, but they’re not carbon copies, either. Find out what exactly separates the 2023 Prius Prime from the rest of the eco-conscious Prius family.
Prius vs. Prius Prime: Powertrain
The second generation of Toyota’s adaptable Toyota New Global Architecture-C platform serves as the foundation for both Prius models. There’s a new battery under the back seat, and the Prime features a bigger 2.0L engine. According to Toyota, the modifications reduce the zero to 60 mph time to 6.6 seconds. This is a major upgrade compared with the prior edition’s 10.3 seconds.
The 2023 Prius Prime also receives 220 horsepower and, like the Prius, gets a 50% increase in its all-electric driving range, from 25 to 38 total miles. Two differences are worth keeping in mind: the Prime is front-wheel-drive only and earns 54 to 133 mpg equivalent, depending on your driving style.
As for the standard Prius, it also gets a 2.0L engine and a battery with 15% more output capability, the latter increase coming from the change to lithium over nickel battery designs. It’s offered with all-wheel drive, which drives the back wheels with an electric motor, or front-wheel drive. The automaker claims acceleration to 60 mph takes just 7.2 seconds, which is more than 2.5 seconds faster than the model it replaces. Power output can reach 194 horsepower, and efficiency ratings can go as high as 57 combined mpge.
Prius vs. Prius Prime: Technology and Infotainment
An 8-inch touch-screen infotainment system comes standard on both the 2023 Prius and Prius Prime. The higher two grades unlock access to the newest infotainment technology on a 12.3-inch touch screen that supports wireless Android Auto and Apple CarPlay. Without going to a dealership, the system gets automatic upgrades over the air. You can also get a version of either car featuring hands-free operation, including natural voice commands, by simply saying, “Hey, Toyota.” A JBL premium audio system and Wi-Fi connections with a 4G internet connection are also offered.
Prius vs. Prius Prime: Design and Trim Levels
The 2023 Prius is available in three trims: the LE, XLE, and Limited, while the Prius Prime comes in the SE, XSE, and XSE Premium. Both hybrid cars have a piercing silhouette and sporty-yet-elegant exterior, they each of their trim levels are unique. The 2023 Prius and Prius Prime have an aerodynamic roofline that is two inches lower than the previous generation. This encourages a more athletic appearance without sacrificing significant headroom. Both models’ rear dimensions are one inch longer and almost one inch broader, which enhances their aesthetic appeal.
Slim LED headlights on the front of the Prius, along with a light bar in between the taillights on the back, help complete the sleek appearance. Lightweight 19-inch aluminum alloy wheels are available for the Prius Prime in 2023.
Prius vs. Prius Prime: Interior
In terms of interior, the Prius and Prius Prime are virtually identical. SofTex synthetic leather upholstery is standard on both new arrivals. Additional cupholders and interior lighting are included as optional upgrades or are standard on the right trim. The infotainment screen has switched to a landscape layout. Most would agree that the cabin looks even more premium compared with past versions of the Prius or Prius Prime.
If you choose a Prius Prime instead of a Prius, you’re certain to enjoy the same pristine, contemporary interior. Customize the sport seats until you’re in the right position, connect your Apple or Android device to the infotainment system, and set the mood with interior lighting. Midrange Toyota levels come with a fixed glass roof option, while top models come standard with a two-panel version.
Prius vs. Prius Prime: Safety
By incorporating the Toyota Safety Sense package on every new vehicle, Toyota remains ahead of competing hybrid and electric car manufacturers. All Prius and Prius Prime vehicles will include automated emergency braking with pedestrian recognition, lane-centering help, automatic high-beam headlights, and all-speed adaptive cruise control as standard equipment. All Prius and Prius Prime models come standard with rear cross-traffic alert and blind-spot monitoring, with access to a surround-view camera mode.
Toyota’s Proactive Driving Assist is now standard on the Prius and Prius Prime. In certain circumstances, the system will apply soft braking when you approach slower-moving traffic, pedestrians, or bicycles or as you enter curves. They can come to a full stop in some circumstances if the driver fails to do so. On the multi-information display up front, the Toyota Safety Sense 3.0 notifications will flash in tandem with a responsive light bar spanning the dashboard.
How To Compare the 2023 Prius and 2023 Prius Prime
The 2023 Prius and Prius Prime have very similar exterior designs, trim level differences, hybrid fuel efficiency, and safety requirements, with a few performance differences due to the Prime being a plug-in hybrid electric vehicle. Toyota maintains its commitment to discovering highly efficient and zero-emission transportation solutions suited to folks around the U.S. The 2023 Prius has been highlighted as the first Toyota vehicle to sport a new Beyond Zero emblem, representing a dedication to progress beyond zero. Put simply, the Prius lineup and other Toyota vehicles serve the manufacturer’s global initiative to achieve carbon neutrality in all Toyota products and manufacturing.
Our experts can help you decide whether a plug-in or non-plug-in hybrid is the best fit for your driving needs around Prosper, Texas. Visit or contact Longo Toyota of Prosper, and before you know it, you’ll be seeing the new Toyota Prius and Prius Prime models in person. Check out our online inventory to view the latest prices and models for new Toyotas. From the best Toyota specials to financing assistance and original equipment manufacturer parts, you’ll find everything you need for your ride.
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