A living legend — that’s what the Toyota Crown is. This year marks the 70th anniversary of the Crown, which made its debut in 1955. The Crown has been a mainstay of the automaker’s lineup ever since and shows no signs of slowing. For the uninitiated, the Crown may seem like just another sedan. But to those in the know, the Crown is so much more. It’s a symbol of Toyota’s dedication to engineering and innovation. For 16 generations, the Crown has epitomized Toyota’s values of quality, durability, and reliability.
The 2023 Crown is the latest incarnation of this iconic sedan and builds on its predecessor’s legacy. Featuring an all-new flashier design, top-of-the-line features, and a more luxurious interior, the 2023 Toyota Crown is perfect for those who want the best of the best. Let’s take a closer look at what this sleek lift-up sedan has to offer.
Trim Levels and Price

You’ll be able to choose the 2023 Toyota Crown in three trim levels: the XLE, Limited, and Platinum. Each trim level offers its own unique blend of features and amenities at different price points. Here’s a quick overview of what each trim level has to offer:
XLE: The base trim level of the 2023 Toyota Crown, the XLE is the most affordable option. With an MSRP of $41,045, it’s still a luxurious car without breaking the bank. Standard features include LED headlights, 19-inch alloy wheels, power-adjustable heated front seats, and wireless Android Auto and Apple CarPlay.
Limited: The next step up is the Limited trim, which has an MSRP of $46,595. For an extra $5,550, you get a few more bells and whistles, including automatic windshield wipers, 19-inch two-tone alloy wheels, heated rear seats, an 11-speaker JBL audio system, and a panoramic glass roof.
Platinum: If you want the best the 2023 Toyota Crown offers, you’ll want to go with the top-of-the-line Platinum trim. It has an MSRP of $53,445 and includes all the features of the lower trim levels, plus even more luxury amenities. Standard features on the Platinum trim include a surround-view camera, 21-inch two-tone alloy wheels, ambient lighting, and an Advanced Park system.
Powertrain, Transmission, and Performance
Under the hood, the 2023 Toyota Crown doesn’t disappoint. It has two different engine options: the standard 2.5L inline-four engine and Toyota’s new Hybrid Max setup. The standard setup is centered around the 2.5L inline-four engine that’s connected to three electric motors to create a hybrid powertrain dubbed the Toyota Hybrid System. This combination produces a whopping 236 ponies. The new Hybrid Max setup, specific to the Crown Platinum trim, offers even more power. It comes with a 2.5L turbocharged inline-four engine mated to an electric motor on the rear axle for a combined power output of 340 horsepower.
Toyota offers the 2023 Crown with two different transmission options: a six-speed automatic and a continuously variable transmission (CVT). The latter is available exclusively on the Platinum trim, while you can select the former on all other trims. All-wheel drive comes standard on every trim, so your Prosper drives will always be sure-footed, no matter the weather conditions.
Thanks to its powerful engine options and all-wheel drivetrain, the 2023 Toyota Crown is a joy to drive. It accelerates effortlessly and handles like a dream. Whether you’re cruising down the highway or zipping through city streets, the Crown will get you where you need to go in style.
Fuel Economy
The 2023 Toyota Crown is surprisingly fuel-efficient for a sedan of its size. The base hybrid powertrain gets an EPA-estimated fuel economy rating of 42 mpg in the city and 41 mpg on the highway. The Platinum model’s more potent engine does come at the cost of slightly lower fuel economy, but even then, it still achieves an impressive 29 mpg in the city and 32 mpg on the highway. Overall, the 2023 Crown is an excellent choice for those who want a luxurious and powerful sedan that won’t break the bank at the pump.
Interior and Cargo Capacity
When you step inside the 2023 Toyota Crown, you’ll be blown away by its luxurious and spacious interior. This sedan can comfortably seat up to five adults with plenty of legroom and headroom in both the front and rear seats. The cabin is outfitted with high-quality materials, including soft-touch plastics, wood trim, and leather upholstery. For your utmost comfort, the front seats are also heated and ventilated.
As for cargo capacity, the 2023 Toyota Crown has you covered. It offers a generous 15.2 cubic feet of space in the trunk, so you can easily pack up for a weekend getaway or store all your gear for a day at the beach. For even more storage space, you can fold down the rear seats to create a flat load floor to transport larger items without any hassle easily.
Safety and Driver-Assistance Features
Toyota doesn’t skimp on safety when it comes to the 2023 Crown. The sedan is at the top of its class when it comes to safety ratings and is packed full of the latest and greatest driver-assistance features. Every 2023 Crown comes standard with the latest Toyota Safety Sense (TSS 3.0), including features such as adaptive cruise control, automatic high beams, lane departure warning, lane-keep assist, and blind-spot monitoring. Additional safety features include rain-sensing windshield wipers and rear automatic emergency braking.
Infotainment and Connectivity
Tech goodies and creature comforts abound in the 2023 Toyota Crown. This puppy comes standard with a 12.3-inch infotainment touchscreen across all trims; a six-speaker audio system; built-in navigation; Android Auto, Apple CarPlay, and Amazon Alexa compatibility; and a front-row wireless charging pad. Higher trims come with even more bells and whistles, such as an 11-speaker JBL audio system. No matter which trim level you choose, you’ll be entertained and connected on all your Prosper, Texas, drives.
If you’re looking for a vehicle that oozes class and sophistication, the 2023 Toyota Crown is the perfect choice for you. This sedan has everything from its luxurious interior and powerful engine options to its outstanding fuel economy and comprehensive list of safety features. Longo Toyota of Prosper is your one-stop shop for all things Toyota. From getting pre-approved for financing to scheduling services, we’re here to help you every step of the way. Contact us today to learn more about the 2023 Toyota Crown and take it out for a spin.


