We’re looking forward to introducing the 2023 Prius to Dallas-area drivers at Longo Toyota. With anticipated adjustments for a more streamlined look and feel, the newest model of the iconic hybrid promises to continue the Prius’ past performance while dispelling any remaining accusations of boxiness or frailty. It will stand up to what you throw at it. To learn more, you can browse our current inventory or read on for our guide to what you can expect from the new model.
Overview

From the information currently available, we expect the 2023 Prius to continue Toyota’s past traditions of reliability, efficiency, and comfort. However, the new model incorporates added style and convenience that make it well worth considering. In particular, the continued Nightshade Edition offers sports-car style along with penny-pinching fuel efficiency and classic maneuverability. Next year’s model is expected to start from approximately $26,000 MSRP. Additional upgrades are fairly affordable and add considerable comfort and style. New models are expected for sale early in 2023 with delivery later next year.
Trim Levels
The new 2023 Prius is expected to have a more aggressive sporty style while retaining the essential shape and nature of past family-friendly cars. Slim horizontal headlamps are possible, along with sharp, narrow designs for the front grille. The car body will be narrow and streamlined in a smooth curved shape. Wide windshields and rear windows will provide excellent visibility for drivers.
While Toyota has not yet fully released 2023 option details, we expect five options: the L Eco, LE, XLE, Nightshade Edition, and Limited. All options will be a coupe-style vehicle and include 15-inch wheels, heated mirrors for cold or foggy mornings, automatic heat and air conditioning, keyless entry, and automatic headlights. Additional options include all-wheel drive, a rear window wiper and cargo cover.
The XLE model is particularly notable for the range of luxury features you can access, including 17-inch wheels, keyless entry, automatic rain-sensing wipers, and more. Top-of-the-line additional upgrades include adaptive headlights that follow your path, not to mention a sunroof.
The Nightshade Edition is especially noteworthy for its deep black color inside and outside, with silvery accents and a bold, menacing style. It also offers 17-inch five-spoke alloy wheels and a shark-fin antenna, both also in deep black. An optional all-wheel-drive version offers 15-inch wheels, black lug nuts, and a similar package.
Driving and Handling
The 2023 model year is expected to retain the Prius’ famously quiet and efficient drive while adding a touch of sports-style flair. With a 1.8L, four-cylinder engine and hybrid powertrain, new models will exceed 50 mpg and may reach 60, with 121 horsepower. Toyota will retain the rechargeable lithium-ion battery pack for next year’s version, and the car will operate on a TNGA-C modular platform.
The 2023 model will stay the reliable family vehicle that you can drive to work, take on vacation, and cover miles and miles of highway without ever tiring. However, it will be redesigned for a more streamlined look and feel. The new sport-oriented detail adjustment should keep drag below 0.24 Cd in the new model, improving fuel efficiency, as well as looks and style.
Interior
While we’re wait for Toyota to confirm the details, we expect the base model Prius to feature a comfortable interior with gray and black fabric seats or a possible upgrade with black SofTex simulated leather. The driver’s seat comes with adjustable height, and the dashboard is easily navigable with compact controls and a 7-inch vertical touch screen. This model includes a six-speaker audio system compatible with Apple CarPlay, Amazon Alexa, and Android Auto systems. Upgrades include a 10-speaker system, heated front seats, power adjustment on the driver’s seat, a heated, SofTex-wrapped wheel, a wireless charging pad for your phone, a navigation system, and an 11-inch touch screen.
Safety Features
As you might expect, Toyota focuses heavily on safety in this model, and the entire Prius lineup boasts an extensive array of safety features. All trim levels have adaptive cruise control, which continually adjusts your speed to maintain a safe distance between you and the car in front. They also feature lane departure warning, road sign display, automatic high-beam headlights, blind-spot monitoring and warning, rear cross-traffic alert that lets you know if a vehicle is moving into your path as you back up, and automatic emergency braking.
Possible upgrades include parking sensors, adaptive headlights, and a head-up display that alerts you to important information or hazards. Best of all, some models offer automatic parallel parking. If you’re tired of making multiple attempts to fit into the same narrow space, the Prius can do it for you. This can be a great option for crowded office parks or driving into the city when it’s too much trouble to relearn the skill you last used on your driver’s test.
Texas Driving
With its famous fuel efficiency and robust handling, the Prius is well suited for the long open roads of Texas, and it’s equally well adapted for dense suburban commutes. You might well find yourself driving the Prius to work every day without filling it up for weeks. Alternatively, should you take a road trip down to the beach, or even a great adventure into the desert, the Prius can travel the highways without constant stops and cross great lengths of open road without running low on gas. The 2023 model is especially well adapted for summer driving, when its fuel economy is even better, and its climate control will keep you cool on long days.
As you navigate your daily commute or special trip, the 2023 Prius remains a reliable, family-friendly yet hyper-efficient vehicle that will take you from point A to point B safely, dependably, and cheaply. If you’re ready to upgrade to a reliable new vehicle in the Prius family, Longo Toyota offers various options at competitive prices with excellent service. You can also contact us to shop and reserve new vehicles as they’re released. Whether you’re looking for a new car for your commute, something for a growing family, or even a personal car with lots of efficiency and a bit of flair, the 2023 Prius can meet your expectations and then some. For additional information, we’re always happy to talk further — just reach out to us online , over the phone, or come into the dealership.


