Longo Toyota of Prosper

Mar 14, 2025
How To Avoid Hidden Dealership Fees

Buying a car can be one of life’s most exciting — and sometimes stressful — experiences. You might be all set to purchase your dream ride when suddenly a bunch of unexpected car dealer fees appear on your bill. It doesn’t have to be this way. Let’s break down what these fees mean and how you can avoid paying for any that are unnecessary when buying your next car in Prosper, Texas.

Understanding Dealership Fees

Dealership fees are the extra charges that car dealers tack onto your purchase price. These can range from fees that cover processing your paperwork, to add-ons you never asked for. Understanding these fees and what they’re for is important. It gives you a clear picture of what you’re paying for and helps you spot unnecessary costs.

Unavoidable Dealership Fees

There are some fees when buying a car that you may not be able to avoid. Here are the fees that are typically part of every car purchase.

Tax, Title, and License Fees

These fees cover the government costs associated with your new car. Taxes vary by state and are usually calculated based on the purchase price (and sometimes your trade-in value). Title and license fees pay for the paperwork that officially registers your car in your name.

Documentation Fee

The documentation fee is what the dealership charges for processing all the paperwork related to your purchase. Some states regulate this fee, but others leave it up to the dealer, which means it can sometimes be much higher than expected. If the fee seems inflated, don’t hesitate to ask for an explanation or even a discount.

Destination Charge

This fee covers the cost of transporting the car from the manufacturer’s plant to the dealership. The destination charge is usually set by the automaker and is non-negotiable. Even if you decide to pick up the car directly from the factory, this fee is still likely to be included. While you can’t avoid this fee, knowing its purpose can help you understand why it’s there in the first place.

Dealership Fees You Can Negotiate

Not all fees are set in stone — some of them may be able to be negotiated or even avoided entirely. Here’s a detailed summary of these extra charges and how you might be able to save some cash.

Market Adjustment Fee

Market adjustment fees pop up when a car is in high demand. These fees aren’t regulated by the government, which means dealers have flexibility when setting them. While you may not always be able to get rid of a market adjustment fee completely, it’s worth asking if they can reduce or waive it — especially if you’re not looking at the hottest models.

Vehicle Preparation Fee

Before delivering your new car, dealers sometimes add a fee for preparing your vehicle. This fee might cover things such as washing the car or removing protective coverings. Often, this charge is just an extra way to inflate the final price.

Extended Warranty

An extended warranty is designed to cover repairs after your manufacturer’s warranty expires. While it can provide peace of mind, it also adds thousands of dollars to your purchase price. In many cases, you can negotiate the price of an extended warranty or even remove it entirely if you feel it’s unnecessary.

Insurance Fee

Guaranteed asset protection insurance is meant to cover the difference between what you owe on your car and its actual cash value if it’s totaled or stolen. It might seem like a smart move, but if you already have a solid down payment or an alternative insurance plan, it might be an extra cost you can avoid.

Window Etching

This involves etching your vehicle identification number, or VIN, onto your new car’s windows to help deter theft. While it might offer a bit of extra security, you can often get it done cheaper elsewhere. If you’re not sold on the idea, you can choose to decline this service and have it done later at a lower cost.

Advertising Fee

Dealers sometimes pass on the cost of their advertising expenses to you in the form of an advertising fee. This fee is meant to cover the expense of national or regional advertising campaigns. If you spot an advertising fee on your contract, ask why it’s there and see if you can negotiate it away.

Add-Ons You Didn’t Request

Sometimes, dealerships add extra services or products that you didn’t ask for, such as additional coatings, protection products, or special treatments. Check these add-ons carefully to ensure that you require them, as they can quickly inflate the total cost of your purchase.

Strategies To Avoid Hidden Fees

When it comes to dodging unwanted fees, a little preparation can go a long way. Here are some strategies to help you dodge as many unwanted fees as possible when purchasing your new car:

  • Research and prepare: Look up the standard fees in your state and get a sense of what’s typical for the type of car you want. When you know what to expect, you’re better prepared to question any fee that seems out of line. 
  • Review the contract: Never sign a contract without reading it carefully. Don’t be afraid to request an itemized list of fees so you can see exactly what you’re being charged for.
  • Be prepared to walk away: One of your strongest negotiating tools is simply being willing to leave. Sometimes, stepping back can prompt the dealer to offer a better deal or drop some of the fees in order to keep your business. 
  • Negotiate: Negotiation is key when buying a car. Use tactics such as comparing offers from other dealerships, citing online research, or asking for concessions. You may even consider asking for a discount on the vehicle itself.

Final Thoughts on Managing Dealership Costs

It’s easy to feel overwhelmed by the maze of fees when buying a car. Keep in mind that not all fees are mandatory, and some of them can even be removed completely. Here are some questions to ask before signing your contract:

  • What does each fee specifically cover?
  • Are any of these fees mandated by law?
  • Can any of these fees be reduced or removed?
  • Is the advertised price inclusive of these fees, or will they be added later?
  • Could I see an itemized summary of all fees?
  • Are there any state regulations that cap these fees?

Here at Longo Toyota of Prosper, we Dare you to Compare! Our transparent pricing is competitive and we never mark-up or include unwanted additional equipment on our cars. We have a great inventory selection and our team is going to provide you with an exceptional experience. So shop around and bring us your best offer. At Longo Toyota of Prosper, We Dare you to Compare! You’ll be glad you did.

A Person Handing the Keys by Pavel Danilyuk is licensed with Pexels License